about supahectic®

supahectic® is an urban lifestyle brand that embodies the essence of street culture, creativity, and self-expression.

Inspired by the raw, unapologetic spirit of New York City's street art scene, we set out to create a brand that captures the same sense of freedom, rebellion, and authenticity. The result is supahectic® – a fusion of art, fashion, and urban lifestyle.

Our artwork and designs explore the rawness of urban street life and the greatness of the rebels who have paved their own paths. We pay homage to misfits like Basquiat, Warhol, Kahlo, Haring, and Ali. These greats knew what it meant to be true to themselves and proved what we believe today: that the greatest rebellion is to be yourself, to embrace your weirdness, your flaws, and your wild, audacious dreams, to chase your passions like a mad dog after a bone, and never, ever apologize for who you are.

Our mission is to honor that authenticity, champion the pursuit of personal greatness, and satirically challenge societal issues. We aren't anti-social, we're just anti bullshit. We are on a mission to throw up our version of real.

Our gear is designed to inspire, humor, and make you think. But most importantly, we want supahectic® to be that nagging voice in your head, that little stone in your sneaker, reminding you that it's okay to be unapologetically you, to keep it real, and to chase your own version of greatness, whatever that means to you.

BTW, we decided not to be on social media. Read about that here. 

more about us

WTF, no socials

Hey, we totally get it. Most people are on social media these days, and for good reason. There's a genuine upside to being connected, sharing moments, and having the world at your fingertips. The convenience is undeniable, and we're not here to say social media is all bad.

However, in an era where genuine human connection is sacrificed on the altar of likes and follows, where the glossy veneer of influencer culture can overshadow authenticity, supahectic® emerges as a challenger, exposing the raw truths, and daring to wake the fake up. We believe that true worth isn't measured in popularity, and that validation comes from within, not from curated feeds and fleeting digital approval. To stay true to our values, we've chosen not to engage in the digital circus. 

Why we're a ghost in the social media machine... 

  • Algorithmic Independence: We want  you to discover our content organically, rather than relying on engagement-driven algorithms to dictate what you see. Your mind deserves the freedom to explore without digital nudges.
  • Diverse Perspectives: We're stepping out of digital echo chambers to encourage the healthy exchange of ideas. Growth happens when you are able to think freely, exhange different points of views and create.
  • Valuing Your Attention: Your focus is valuable. We believe it should be spent on things that truly matter to you, not competing for likes in the attention economy.
  • Privacy First: We respect your personal information and choose not to participate in large-scale data collection. Your data is yours to keep.
  • Prioritizing Mental Wellbeing: We're opting out of the often stressful cycle of constant comparison that can come with social media. Your mental health is more important than any virtual accolade.
  • Embracing the Present: We're moving away from the fear of missing out, instead focusing on creating experiences worth having. Life unfolds in the real world, not just in digital stories.
  • Influencer Detox: We're cutting out the middleman between you and reality. No paid posts, no #ad life, no curated perfection. Just raw, unfiltered supahectic®. Your style shouldn't need a sponsored stamp of approval.

  • We know this won't be easy. Building a brand without socials in 2024? Yeah, it's gonna be tough. But we're up for the challenge.

    So here is the deal. If you like us and what we're doing, tell someone else. Ta.

    supahectic® - WTF, no socials.

    made to order, no waste

    supahectic® pieces are created strictly to order in the USA- no surplus stock wasting away. It's conscious consumption, not greedy overconsumption. Our make-to-order model rejects frivolous overproduction. But it means your merch may take a little longer to manifest as we ceremoniously create each piece just for you, skipping mass chain conveyor belts. Supahectic® threads aren't disposable commodities. They're conscious artifacts reminding you to lead an existence that doesn't leave needless wreckage trails in its wake. Create more by consuming less.

    quality products built to last, no crap

    For supahectic®, our clothing products are important. That's why we proudly adorn AS Colour blanks with our provocative designs and subversive messages.

    This New Zealand-based brand aligns with our ethos of uncompromising authenticity. From ethical product sourcing that uplifts human dignity to eliminating plastic's toxic footprint, AS Colour exemplifies what it means to forge your own path.

    We collaborate with AS Colour because they don't just talk about change - they manifest it through an unwavering commitment to elevating their craft. Their relentless innovation results in what we consider the world's preeminent tee canvases.

    tees sizing, style & fit

    Providing you with quality clothing products is important to us. That's why we only use AS Colour blanks for our tees because we love what they do and how they do it. 

    We have 2 different styles of tees. We refer to them as heavy or staple.

    heavy tees - boxy oversized fit 

    the heavy tee

    Our supahectic heavy tee is built to last with heavy weight 280 GSM 100% carded cotton. Preshrunk with a boxy oversized fit, dropped shoulders, wide neck ribbing, side seams, shoulder to shoulder tape, and double needle hems ensure street-ready durability and comfort. Similar style and fit to Supreme t-shirts.

     

     

     

    supahectic heavy tee - black

    Sometimses the images created don't show the true colour of this tee shirt.

     

     

    the heavy faded tee

    Our supahectic heavy faded tee is crafted from 100% carded cotton for durability and comfort. Preshrunk and with a heavy 240 GSM weight and garment dyed finish, it features a boxy oversized fit, dropped shoulders, and twin-stitched wide neck ribbing. Built to last for a timeless, relaxed look. Similar style and fit to Supreme t-shirts.

     

     

     

     

     

    supahectic heavy faded black

     

     

    staple tee - regular fit

    the staple tee

    Our supahectic staple tee provides enduring comfort in a regular fit, crafted from 180 GSM 100% combed cotton. Preshrunk and featuring neck ribbing, side seams, and double needle hems for durability and minimal shrinkage, it's a timeless choice for comfort and style. Built to last.

     

     

     

     

    supahectic staple tee - black

     

     

    shipping

    Shipping Information

    All our clothing and decks are shipped from the USA. Depending on your order, products may be shipped from different locations within the same order.

    For customers within the USA, all clothing items ship free of charge.

    For international orders, we offer reduced flat-rate shipping. These rates are based on the type of product and the location it's being shipped from. If you order two or more of the same item, you will only pay one flat rate for shipping of thoose items.

    Shipping rates will be calculated at checkout.

    International shipping typically takes 10-30 business days. We apologize for any inconvenience, but at this stage, we do not have faster shipping options available.

    behind the brand

    supahectic® and all its associated artistic works, designs, and creative expressions are the creation and embodiment of New Zealand based artist & creator Pat McCarthy. Copyright © 2024 supahectic®. All rights reserved.

    content & permissions

    Content and Permissions

    The visual and audio content on supahectic.com comprises:

    1. Photographs taken by Pat McCarthy, owner of supahectic®, now licensed to supahectic®.
    2. Images from the public domain.
    3. Purchased content

    Usage Rights

    • All content on this website is copyright protected unless explicitly stated otherwise.
    • Public domain images are free to use without permission.
    • For supahectic® original content:
      • You may not use, reproduce, or distribute any content without prior written permission.
      • To request usage rights, please contact us through our email form.

    Public Domain Image Attribution

    • If we use a photo from the public domain that requires attribution, you will find the reference to that photo:
      1. On the product card on the website
      2. Listed in a dedicated section here

    Additional Notes

    • We respect intellectual property rights and expect the same from our visitors.
    • If you believe any content infringes on your rights, please contact us immediately.
    • supahectic® reserves the right to change this policy at any time without notice.

    By using this website, you agree to comply with these terms regarding our content and permissions.

    contact us here

    want to work with us

    collab with supahectic®

    supahectic® is more than a brand—it's an ethos. We're here to change the game, not play by the rules. If that resonates with you, let's talk.

    Got ideas that challenge the norm? Think supahectic® could amplify your message? We're interested.

    For licensing or potential collaborations, skip the DMs and email us directly. We're open to:

    Licensing opportunities that pack a punch

    Product collaborations that challenge the status quo

    Partnerships that prioritize authenticity over influence

    Let's create something meaningful. Ready to wake the fake up? Reach out, supahectic® style.

    contact us here

    media pack

    supahectic® Media Pack

    Interested in the real story behind supahectic® and can't find what you are looking for in the parts above?

    Our media pack provides key information about our brand, mission, and products—no fluff, no bullshit, just the facts.

    For journalists, content creators, or anyone looking to understand what we're about:

    Email us to request the pack

    Mention "Media Pack" in your subject line. We'll send it over promptly

    Need anything else? Just ask. We're here to help you get the full picture.

    contact us here

    BTW, if you are an influencer, looking for your next over hyped, bogus, free ride cash grab, you've come to the wrong place - so please f*ckoffski, you're not required ...nothing personal.